I was interviewed by Joan Voight for a recent OMMA article about the Nissan Cube. Nissan’s idea with the cute, curved vehicle was to appeal to the much-sought younger generation by using Facebook, iPhone apps, and college students for marketing ideas along the way. Voight’s piece covers a lot … Read on >
Christine (C.B.) Whittemore of Flooring the Consumer just published her interview with me for her series on Bridging Old & New. My use of social media is nothing groundbreaking, but perhaps I’m like the majority of you? I went into it with caution and parameters, and have been … Read on >
Sometimes being interviewed triggers my memory of tried and true marketing to women truths worth another mention. This time, that occurred in a discussion with a FuelNet writer who was asking me about moms, especially. (And, to be clear – in my mind that conversation was about women first, … Read on >
