When people see that their neighbors have more energy efficient households, it GETS them! My absolute hero (and someone whose work I am closely studying for my master’s thesis), Robert Cialdini, is now leveraging his “social proof” compliance technique for sustainability purposes. A New York Times article by Saqib … Read on >
Just a quick news byte as a follow up to my blog post from late 2004 (wow, I’ve been doing this that long?) on the Innocent smoothie drink brand. I loved it then for its humanizing approach. Can/will its new owner, Coke, maintain that “social focus?” Read Aaron O. … Read on >
Satire isn’t only for Jon Stewart and politics (though he surely reigns eternal). It is also a great mechanism for consumers or the pop-culture media to raise up the disconnections in a brand’s understanding of their markets. One (with … Read on >
