Part of what makes marketing to women seem so complicated is the fact that their purchase decision-making paths can be a bit winding. For most women, there is more to their decision than the bullet points on your new-community fact sheets. They are taking it all in — from the … Read on >

“The non-planetary, bookshelf versions of ‘Venus’ and ‘Mars’ have conspired to make even the prospect of marketing to women a scary thing for a lot of men in business.” For all common men out there: don’t be afraid! Link to the ChangeThis site to download the PDF. … Read on >

There’s no denying it: Women shop—sometimes by choice, and sometimes by necessity.

Women therefore have a lot of buying decisions to make—for their husbands/partners, kids, parents, and maybe even some friends, in addition to themselves. Today’s women, much more than the women of yesteryear, have many more products to choose … Read on >

What do Target, iPod and Hoover have in common? These brands have learned how to catch a woman’s eye.

I know. Enough already about Target and iPod, you say! Still, for those of you interested in the women’s market in particular, the connection between increasing sales with your female customers … Read on >

Isn’t marketing to women just good marketing? Of course. So why are so many companies, and even entire industries, missing the boat?

Perhaps executives aren’t really committed to the women’s market opportunity? Perhaps the whole “women’s thing” is a bit daunting for some reason? Perhaps the company dipped a toe … Read on >

According to survey results released by UK-based market research firm Mintel, two-thirds of women have little or no time for shopping. Only 22% of the women they talked with would actually fit the “shopaholic” stereotype. Here’s the link to the story .

To be sure, Mintel only … Read on >