In Part 1, I wrote about a Harris Interactive study that showed consumer enthusiasm for “green” was on the wane.  My suggestion was to not take such findings to mean that the sustainability movement is a lost cause, but instead to use those findings to spur … Read on >

One thing a lot of companies are wondering about now is whether or not the consumer who is being considerably more frugal today will still be that tight with purchases when the economy kicks back in.  I suggest that we WILL see a re-calibration resulting in a permanently changed consumer … Read on >

All things being equal, parental duties were beginning to be noticeably shared in the U.S. by mid-2008.  Men and women were requesting more flexible work schedules and deliberately mapping out who does what chore at home – and seeming to take it in stride.  It was tough enough with two … Read on >

As we all wonder, and as the media is now digging for the whys and wherefores of our country/world’s sad financial situation, the issue of status-seeking-through-money keeps bubbling up.  If the orientation of those involved in business and money-handling is, at its core, solely about making more and more, we … Read on >