I was inspired by a recent Time magazine article to consider the new power of the “citizen consumer ” in my October 5th VPR Commentary. I celebrate this new responsibility revolution in my own buying, but I’d also suggest that marketers take heed. The way a person makes … Read on >
One thing a lot of companies are wondering about now is whether or not the consumer who is being considerably more frugal today will still be that tight with purchases when the economy kicks back in. I suggest that we WILL see a re-calibration resulting in a permanently changed consumer … Read on >
“The act or result of apprehending the inner nature of things or of seeing something intuitively.” This is the second definition of the word “insight” from Merriam-Webster’s Collegiate Dictionary 10th Edition.
And, right now, it is what marketers need.
Newly released research from The Marketing Executives Networking Group and … Read on >
If your work as a marketer is beginning to seriously conflict with your personal views about consuming wisely – you are not alone. Helping to sell more products – as you envision your friends and neighbors already on tight budgets – just feels wrong. But there are a few things … Read on >
