A just-released Cone Inc. study finds that consumers are aware and trying to buy in alignment with their environmental values – even in this bad economy.  To quote the release:

• 35 percent of Americans have higher interest in the environment today than they did one year ago;
• … Read on >
  

*This article first published in the January issue of my quarterly newsletter.

Ad Age recently conducted one of their mini-polls on the question of whether positive ad messages were especially important for reaching consumers in a recession. While I am admittedly a glass half full type, when I … Read on >

If your work as a marketer is beginning to seriously conflict with your personal views about consuming wisely – you are not alone.  Helping to sell more products – as you envision your friends and neighbors already on tight budgets – just feels wrong.  But there are a few things  … Read on >

If your agency or marketing department still considers the women’s market an aside, definitely cut it from your budget.  The sooner the better.  On the other hand, if reaching the most influential, “chief household operating” consumer is your goal – such a cut would be marketing suicide.  Do I have … Read on >