In Part 1, I wrote about a Harris Interactive study that showed consumer enthusiasm for “green” was on the wane.  My suggestion was to not take such findings to mean that the sustainability movement is a lost cause, but instead to use those findings to spur … Read on >

*This article first published in the January issue of my quarterly newsletter.

Ad Age recently conducted one of their mini-polls on the question of whether positive ad messages were especially important for reaching consumers in a recession. While I am admittedly a glass half full type, when I … Read on >

If your work as a marketer is beginning to seriously conflict with your personal views about consuming wisely – you are not alone.  Helping to sell more products – as you envision your friends and neighbors already on tight budgets – just feels wrong.  But there are a few things  … Read on >

In an economic downturn, there may be a tendency to give up on new ideas and thinking, and just hunker down, until the worst is over. But, what if this is really our chance to examine new possibilities? If freaking out doesn’t make your numbers improve (and … Read on >