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Posts Tagged ‘organizational behavior’

Empathy Needs A Better Rep In Sustainability

Does empathy have a “touchy/feely” rep, or is it just me?  What I mean is, do we as a culture – and by default – assign empathy a “feminine” or “soft skill” essence?  Our need to nurture sustainability leadership, right now, makes this a very important question.

Before I go further, … Read on >

The Counterintelligence of Sustainability

One of the things that so intrigues me about sustainability is the way it forces a hard look in the opposite direction for just about every business topic.  For instance, you’d think “green marketing” would demand an overt or visible approach, but green or sustainable marketing seems to be most … Read on >

Women Aren’t Just “Consumers”

I tend to write fairly long posts, I realize, but I’m going to try to start just putting things out there.  If you want more information or to consult with me on these topics, you know where to find me.

It strikes me that, given all the news and statistics about … Read on >

What’s So Scary? Catch Up With Consumers!

When so many “studies show,” experts have spoken, books have been written and conferences on the topic held, why do marketing decision-makers STILL lag behind consumer culture?  I ask because I have long been astounded by how “marketing to women” continues to be “new” news.  And, now, as I study … Read on >

Think Design: Brand-Consumer Interaction On A Whole New Level

After interviewing Donald A. Norman, author of Emotional Design (and other great books on the topic) for my 9 Minds On Marketing eBook a few years back, I was sold on pursuing a more design-oriented way of thinking and writing. A recent BusinessWeek article by … Read on >

Military Action or Household Management?

I loved Hillary Johnson’s article, The Next Management Revolution, in the July issue of Inc. It reminded me of the women’s leadership classic, The Female Advantage by Sally Helgesen (Currency Doubleday, 1990). In Sally’s book, women’s ways of management are described as webs of inclusion and … Read on >