In my research and interactions with people (mainly male people) I meet at conferences, I have found it fascinating how my word choice either opens up or stymies a conversation on marketing to women. If I use that particular phrase (“marketing to women”), men often assume what I’m talking … Read on >

1) Trendsspotting.com (yes, two “s’s”) gives a good look, including a comprehensive list of resources, at whether or not podcasting is the tool it has been cracked up to be. On the gender side of things: Men continue to be more likely than women to download podcasts; … Read on >