Many of us have been closely watching Walmart’s recent moves toward sustainability and more “green” practices, and it does seem like their aim is true (love that line, Mr. Costello). The latest in their efforts, as reported by the Associated Press, is that the retailer is now … Read on >

I’ve written about storytelling a fair amount in this blog, and I gave a MarketingProfs webinar on it earlier this year, so most of you know how important I think it is. My favorite author on the topic is Annette Simmons, who wrote in her book,The … Read on >

This past week found me facing my creative block and challenging myself toward rejuvenation. It started out with a conversation I had with a theater coach about how speaking can … Read on >

Anybody out there love the “Love Mercedes” ad campaign? I have to say I don’t watch (that) much TV, but I have noticed the ads there and in magazines, which led me to check out the web site for the campaign. They must have taken a clue … Read on >