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Posts Tagged ‘modern consumer’

Today’s Consumer Seeks Enduring Value(s)

These days “the next big thing” apparently matters a lot less to consumers, and this cultural shift should certainly influence the way brands develop products and marketing strategies for the near future.  Consider what Nancy Koehn writes in a Harvard Business Review article entitled “American Consumption and the New … Read on >

Busted! The Surcharge for “Women’s” Product Versions

Nothing like an article in Psychology Today to put something into perspective.  Some brands charge more for products they can pitch as “for women.” As consumers, women have always sensed this to be the case, but the article’s author, William Poundstone, lays it all out for us – almost … Read on >