There’s been quite a lot of discussion about Dove’s Men+Care Super Bowl ad, and rightly so.  But, (for the love of…) don’t let their success lead you to the extremes of “me-too” and “we’ve got to get in on this marketing to men thing.”… Read on >

There are noticeable changes in male consumer behavior today and they are worth noting. Why?  Because, when you take a closer look, the differences between male and female buying habits are becoming much less striking.

A recent MediaPost article by David Goetzl discusses how such changes have lead ESPN to … Read on >

An interesting bit of news popped up in the BrandWeek e-newsletter yesterday:

“Levi Strauss & Co. said this week that after exploring the possible sale of its … Read on >