When I am asked for examples of great marketing to women efforts, I generally list past campaigns by American Express, Home Depot, Apple and Kleenex.  At face value, those brands are all non-gendered – but track their tactics and messaging and you see a lot of women’s influence. Therein lies … Read on >

Yes. My “are they thinking pink” review of ad campaigns always filters the new ones I come across, and it happened again recently. Interestingly, both Hoover and Bissell vacuum makers have … Read on >