Part of what makes marketing to women seem so complicated is the fact that their purchase decision-making paths can be a bit winding. For most women, there is more to their decision than the bullet points on your new-community fact sheets. They are taking it all in — from the … Read on >

We live in a time of commoditization, where logic/linear thinking doesn’t necessarily help us differentiate or guide our decisions like it used to. This is no surprise.

In his already-classic book, A Whole New Mind (Riverhead Books, 2005), Daniel Pink addresses this as he writes of a new conceptual age. … Read on >

Unless you are living under the proverbial rock, you know that ‘green-ness’ and ‘social responsibility’ are very front and center for brands these days. Whether your company is staying under the radar as you explore the best path to take, or all-out touting your wonderfulness via ad campaigns, the smart … Read on >

Unless you are living under the proverbial rock, you know that ‘green-ness’ and ‘social responsibility’ are very front and center for brands these days. Whether your company is staying under the radar as you explore the best path to take, or all-out touting your wonderfulness via ad campaigns, the smart … Read on >

Kids seem to mature through a phase of attention seeking, and that should be the case with brands, as well.

Lily, my 3-year old neighbor is a great example of this sort of human nature in action: she just can’t bear it if I’m talking to, or watching, her twin brother, … Read on >

My conversation with Erik Hansen, covering a wide range of topics, including: my 9 Minds On Marketing eBook, marketing to women trends, my travels and my thoughts on snowboarding.

Remember when women used to be viewed as a homogenous “minority” consumer segment? That time has certainly come and gone, as evidenced by the money that car manufacturers, hardware stores, banks and cosmetic retailers, among others, have been putting into more narrowly focused, segment-specific campaigns.

Yet single women remain one … Read on >

These past few months I’ve been studying up a bit on storytelling. I read ‘The Story Factor’ by Annette Simmons (run, don’t walk, to get it) for a writing project, and have been putting her ideas to use by collecting and writing down (this is key) my own in order … Read on >

Though the now-common parlance for describing this field of study is ‘marketing to women,’ I struggle with it. Isn’t the whole point of being guided and inspired by your women’s market to be marketing WITH them?

Here’s my thought:

Marketing TO seems like a ‘push’ approach – as in: ‘This is … Read on >

“The non-planetary, bookshelf versions of ‘Venus’ and ‘Mars’ have conspired to make even the prospect of marketing to women a scary thing for a lot of men in business.” For all common men out there: don’t be afraid! Link to the ChangeThis site to download the PDF. … Read on >