I’m excited to share that I have just launched a regular column on women and sustainable business for the SustainableBusinessForum.  The introductory piece is simply a call to study up on women.  I don’t suggest this solely because women are likely to be a crucial consumer market for your … Read on >

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It is not often that I come across such a straightforward example of an organization’s marketing to women thought process.  And, when that case study can be used to provide insight for  better reaching sustainability-minded consumers, … Read on >

As most of you know, I came to sustainability by way of marketing to women.  And, it never ceases to amaze me just how much my women’s market knowledge can be directly applied to the “green” realm.  Take the “green … Read on >

To feed both my quick hit Tweets (I’m @AndreaLearned) and longer blog posts, I  survey the many marketing-related news stories on a daily basis.  Today, I found plenty of food for thought.  Two articles in the same MediaPost newsletter caught my eye: 1) a story of Swiffer doing promotions … Read on >

The de-genderfication of the sports industry has been fun to watch over the past twenty years or so.  For example, NASCAR has gone from assuming women weren’t even in their picture to cozying (way) up to the many merchandise dollars those fans spend on t-shirts and the incredible community … Read on >

What makes you buy?  Which ad campaigns have caught your attention lately, and why?  What is it about the American Express “My Life. My Card“, Kleenex “Let It Out” or recently launched Rockport “Choose To Walk” campaign (as critiqued by Stuart Elliott in the New York … Read on >

I know non-shopping gals well, because I am one. (indeed…the irony!)  I have chosen to live in places where I’ll find like-minded types, and so have become a particular expert in under-appreciated non-buying minds. Of course, these folks buy the usual products and services, but shopping is not something they … Read on >

There is an annual pre-Super Bowl buzz-buildup and an ensuing flurry of commentary about gameday ads – and all of it is just part of the entertainment.   But, these attention-getting moments on one deep winter’s Sunday evening reflect no true marketing wisdom.  Such flash-in-the-pan attempts at reaching millions of … Read on >

Slate’s XX Factor blog has become Double X (as announced in November, 2008).  A recent Ad Age article about the growth of women’s online networks written by Marissa Miley quotes Slate’s publisher, John Alderman, on the why/how of that change:

“We are doing what hasn’t been … Read on >

Is this perpetual hunt for the ways in which people are so extremely different from one another – Republicans from Democrats, women from men, “macho” men from “feminine” men, “strong” women from “soft” women – really necessary? Of course there are differences among us all, and if we are … Read on >