Learned On...

Posts Tagged ‘marketing to online women’

Slate’s Double X: Will Women, AND Men, Still Engage?

Slate’s XX Factor blog has become Double X (as announced in November, 2008).  A recent Ad Age article about the growth of women’s online networks written by Marissa Miley quotes Slate’s publisher, John Alderman, on the why/how of that change:

“We are doing what hasn’t been … Read on >

Women’s Web Sites: Consumer or Advertiser Demand?

There’s been a recent flurry of “women’s site” activity:

- I’ve just read news of Dove.com’s new more social media-style web site. – Mom-blog, Dooce.com also recently got big coverage for its advertising sales numbers, even given the take-no-prisoners writing style of its founder, Heather B. Armstrong. – Yahoo just … Read on >