Learned On | gender, consumer behavior and sustainability

Learned On...

Posts Tagged ‘marketing to green consumers’

Know Women, Know Sustainable Consumers

There is more than meets the eye in what we know about how women buy (poetry not intended).  And, fortunately for us, that means we’ve got a lot of information at the ready to help better serve the sustainably minded consumer.

My argument has always been that marketing to women was … Read on >

Sustainable/Green Marketing Builds On Marketing to Women

Perhaps I’ve not been clear enough lately.  Just as marketing to women really should not have been some hugely new concept when it started getting noticed a decade ago, so too should marketing to the sustainable consumer NOT be considered a whole new, hard to learn, concept.  In both cases, … Read on >