Learned On | gender, consumer behavior and sustainability

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Posts Tagged ‘marketing to fathers’

Marketing to the Recession Era Parent: My Adweek OpEd

All things being equal, parental duties were beginning to be noticeably shared in the U.S. by mid-2008.  Men and women were requesting more flexible work schedules and deliberately mapping out who does what chore at home – and seeming to take it in stride.  It was tough enough with two … Read on >