All things being equal, parental duties were beginning to be noticeably shared in the U.S. by mid-2008.  Men and women were requesting more flexible work schedules and deliberately mapping out who does what chore at home – and seeming to take it in stride.  It was tough enough with two … Read on >

This just in: Men as dads today are not too worried about emasculation as they shop, cook and do other typically “female/mom” tasks.

Interesting… We seem to be in the middle of a perfect cultural storm of influences affecting this new perspective. I like the way a new report from … Read on >

No surprise here – you really can’t “think pink” (and you shouldn’t be anyway) when marketing to parents. Men are more involved in the caretaking/raising of kids than ever before, and what used to be a gender difference question is now really a generational difference question. Here’s a … Read on >