When so many “studies show,” experts have spoken, books have been written and conferences on the topic held, why do marketing decision-makers STILL lag behind consumer culture?  I ask because I have long been astounded by how “marketing to women” continues to be “new” news.  And, now, as I study … Read on >

A tough nut to crack

(This is an article I wrote which first published September 7, 2004, in mad.co.uk – “the UK’s indispensible resource for news, jobs, information and services for professionals in marketing, media, new media, advertising and design.” It is reprinted here with their permission.)

One of the … Read on >