Learned On | gender, consumer behavior and sustainability

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Posts Tagged ‘marketing sustainability’

Sustainability as Middle-Age Brain Booster

As a mid-40-something myself, I took heart in an interview Terry Gross did with author Barbara Strauch on NPR’s Fresh Air the other day.  In talking about her new book, The Secret Life of the Grown-up Brain: The Surprising Talents of the Middle-Aged Mind, Strauch mentioned a few … Read on >

My 2010 Prediction: Sustainability Communication Will Vastly Improve

A few years ago, the trend predictions were that consumers and businesses would start to go “green.” How true it was! Today, “green” has morphed into “sustainability,” and that concept is by no means a short term trend, but a much longer term movement.  Because of that, many brands (but … Read on >

VPR Commentary: Psychology of Climate Change Denial

What motivates the average person to engage with the tough societal issues?  That’s a question I’m deeply exploring in both my work and master’s studies these days.  An article by George Marshall in Yes Magazine helped me put some framework around the psychology of climate change denial, specifically, and … Read on >