I’ve been following the snowsport industry, and looking for some development in how they reach women, for some time now. Today, a few pieces of news I came across … Read on >

Friend and blog reader, Karin Schmollgruber of Passion PR in Austria, pointed out a great example of marketing to (young) women that was well meaning but had a sad social disconnect. … Read on >

Because athletic endeavors are a favored time-passer of mine, I figure I’ll write, often, about Sporting Women. So, I’m guessing that this is only Part I of a many-parted discussion that will continue for years (whether you like it or not

1) Today’s discussion starts with women and golf. … Read on >

Earlier this year, I traveled to Keystone Resort in Colorado to participate in a two-day women’s snowboarding (and skiing) clinic known as “Betty Fest.” I attended mainly for the purpose of challenging myself and facing my fear of turns that involve steering my body directly down a slope on … Read on >