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Posts Tagged ‘marketing in recession’

Frugalista Appeal

*This article first published in the January issue of my quarterly newsletter.

Ad Age recently conducted one of their mini-polls on the question of whether positive ad messages were especially important for reaching consumers in a recession. While I am admittedly a glass half full type, when I … Read on >

Should Marketing To Women Be The First Budget Cut?

If your agency or marketing department still considers the women’s market an aside, definitely cut it from your budget.  The sooner the better.  On the other hand, if reaching the most influential, “chief household operating” consumer is your goal – such a cut would be marketing suicide.  Do I have … Read on >