If influencing a mass of citizens toward sustainable behavior is anywhere within your mission, start with women.

I often write about sustainability hidden in plain sight, in terms of what a person or company may already be doing that could be or help drive further sustainability.  In the same way, women … Read on >

The Social Studies Group and Learned On recently partnered to study the women who are really influencing “green mom” consumer behavior online.   As with so many other issues, women exploring more sustainable consumer practices each begin an engagement … Read on >

1)  Businessweek recently posted an interesting piece by Jeff Bussgang (note: male perspective) on gender and leadership in the VC realm.  In it, he offered up several ways to look at sexism in that field – which then launched some engaging discussion in the comments (and yes, I added … Read on >

This June 30th VPR commentary is my first in what will be a regular (probably monthly) contribution.  My intention is to explore my passions for sustainable living and business practices with a bit of cultural and consumer behavior insight rolled in.  As I focused on marketing for all these … Read on >

Does this “green” or sustainable thing really matter to today’s consumers?  I think it does, and recently came across a great article by Leslie Carothers in Furniture Today that is a must-read for any marketer still wrestling with the question.  In it, she takes the reader from the misperceptions … Read on >

A just-released Cone Inc. study finds that consumers are aware and trying to buy in alignment with their environmental values – even in this bad economy.  To quote the release:

• 35 percent of Americans have higher interest in the environment today than they did one year ago;
• … Read on >
  

1) The Fortune 50 aren’t so good about their online environmental reporting, and it’s apparently a question of that thing that is so important for reaching women: transparency. A recent Greenbiz article cited research by Brigham Young University and KDPaine and Partners that points to an … Read on >