If influencing a mass of citizens toward sustainable behavior is anywhere within your mission, start with women.

I often write about sustainability hidden in plain sight, in terms of what a person or company may already be doing that could be or help drive further sustainability.  In the same way, women … Read on >

When you focus on sustainable product development, your methods are naturally attuned to the way women think and will buy.  And, because of that, Joseph Fiksel’s book, Design For Environment, looks to be a great mind-expander on how to reach the more feminine brain traits in every consumer these … Read on >