After interviewing Donald A. Norman, author of Emotional Design (and other great books on the topic) for my 9 Minds On Marketing eBook a few years back, I was sold on pursuing a more design-oriented way of thinking and writing. A recent BusinessWeek article by … Read on >

What do Target, iPod and Hoover have in common? These brands have learned how to catch a woman’s eye.

I know. Enough already about Target and iPod, you say! Still, for those of you interested in the women’s market in particular, the connection between increasing sales with your female customers … Read on >