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Posts Tagged ‘marketing cars to women’

Marketing Cars to Women: Light Blue Vs. Pink Thinking?

Springwise recently reported on a new way of marketing cars to women, in the form of Vancouver, British Columbia-based Clutch – a retailer with a beautifully designed showroom and a very deliberate, female-friendly sales approach.  The photos of the space are gorgeous and all the background about how … Read on >

Who Buys “Chick” Cars?

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I had a conversation with a Philly Inquirer writer just now about “chick” cars and whether or not they alienate men. My take was that the manufacturers like … Read on >

Of Soccer Moms And Mini-vans

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In “The Minivan Is Getting A Makeover” in today’s New York Times, Danny Hakim and Fara Warner write about how minivan makers are trying to get past the boring, soccer mom image … Read on >