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It is not often that I come across such a straightforward example of an organization’s marketing to women thought process.  And, when that case study can be used to provide insight for  better reaching sustainability-minded consumers, … Read on >

These days there are many great sources for studying up on the best practices in marketing – and two of my favorites are published via The New York Times: Rob Walker’s Consumed column in the magazine and Stuart Elliott’s Campaign Spotlight. Neither of these guys writes a “marketing to women” … Read on >