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Posts Tagged ‘marketing beer to women’

“Women’s Beer” Or Beer That Appeals To Women?

It turns out that women are increasingly driving the wine industry (just ask Julie Brosterman at Women & Wine), and it is no surprise that the men behind beer are also interested in a little of that action – as it were. So then, the question is either … Read on >

ADWEEK’s Joan Voight Gets My Take On Gender Trends in Marketing

It all started with an email conversation about beer advertising, and how simply making a “fruity” version wasn’t going to do it for the beer drinking women I knew. Then Joan and I got talking about gender trends in marketing in general, and it got really interesting, – and … Read on >