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Posts Tagged ‘market research’

Customer Advisory Boards: Women-Inspired, “Radical” Idea

One of the six guidelines to transparent marketing in reaching women, as laid out in Don’t Think Pink, is: to build customer feedback into your process.  Over the years since DTP published (and, to be clear, my co-author and I were by no means the first to tout the … Read on >

Engaging in the Process

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For a few days last week I worked with Jim Oswald* (see more on him below) on a graphic illustration project about what vibrant community means. The idea was to gather the words and thoughts of passersby at the Pacific Coast … Read on >