In an interview entitled, “Is Marketing to Women Dead?” - Maria Reitan, host of Purse Strings Radio, and I talk about how gender awareness is evolving in marketing, including which brands already address those changes in how men/women buy with their ad campaigns. Marketing to women isn’t … Read on >
Gender differences seem to be a topic of ever-growing interest these days. No longer encompassing just that one shelf back in the “feminist” corner of the local independent bookstore, the amount that is being written and studied on gender at this point in time would take at least … Read on >
Because I have so often written about/presented on the ideas in my book Don’t Think Pink, I’ve found that the easiest way to illustrate the book’s key concept, transparent marketing, for (often and mainly) male audiences tends to be … Read on >
If the New York Times is reporting on men and Botox, that doesn’t necessarily make it mainstream… yet. Still, I would suggest that you file it away should you ever need proof that men are:
- starting to express more interest in buying products that were previously women-specific … Read on >
There is a marketing undercurrent gaining momentum as I type. Men are getting comfortable with the opportunities to walk a less linear path toward their purchase decisions, and more men’s brands are leveraging two strategies that have been so successful with women – engagement and community.
As per a r… Read on >
That men are starting to flock to grooming blogs/sites like groominghealth.com and menessentials.com (as per a recent Iconoculture newsletter) should not come as a big surprise. If you’d paid much attention at all, you’d have noticed the subtle shift in content of the established titles (my … Read on >
Men have officially become the “next big thing” for marketers. So, should we just forget our women’s market knowledge and shift attention completely toward the male species? No. Instead, the research and experts cited in an AdWeek article by Andrew Adam Newman suggest that what … Read on >
