A Brandweek story on the revamped marketing effort of Campbell’s Chunky Soup is a great follow up to my recent post about Blue Nile.  The soup category is one that, like engagement rings, represents a gender split when it comes to defining the core customer.  In the case … Read on >

Gender differences seem to be a topic of ever-growing interest these days. No longer encompassing just that one shelf back in the “feminist” corner of the local independent bookstore, the amount that is being written and studied on gender at this point in time would take at least … Read on >