Learned On | gender, consumer behavior and sustainability

Learned On...

Posts Tagged ‘male consumer behavior’

“Allowing” Men To Shop More Like Women

The first time I was offered a glass of wine in a hair salon it felt very out of context (especially since it was twenty years ago) but, it definitely made the experience that day memorable.  I appreciated that the wine brought a bit of celebration to my otherwise bi-monthly … Read on >

The “Info Shopper” Is Not New: Gender Neutrality Is

A recent Wall Street Journal article by Mark Penn describes the “new info shopper.”  While I have no problem concurring with his description of this information-gathering, deliberate consumer, I submit that there is nothing “new” about it.  Instead, the info shopping ways that have long been considered to be … Read on >