Learned On | gender, consumer behavior and sustainability

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Posts Tagged ‘magazine marketing’

Are “Women’s” Sites Necessary: The Broad(er) Implications

I’ve written about this before, but just came across a Portfolio article on Slate’s “absorption” of DoubleX that was so compelling I had to share.  To me, this discussion is important because it represents a broader perspective on marketing to women – with insights for any industry.  … Read on >

Serving Men Well Leads To A New Women’s Mag

Womens_health

With a tagline of “you and improved,” the about-to-launch, Women’s Health magazine published by Rodale already has my attention. Of course, I have a personal passion for fitness … Read on >