We are at an interesting crossroads in consumer culture.  Where luxury purchases used to be the ultimate sign of affluence or, at least, aspiring affluence, more consumers now may be driven to make conspicuously conscious purchases.  According to research co-authored by Aronte Bennett and mentioned in her MediaPost article, … Read on >

There’s a fear that often comes up within traditional industries when they begin to consider delving into marketing to women: how will our male customers, who we greatly value, respond?  It’s a valid hesitation, but one a lot more companies need to get over.  Take jewelry site, Blue Nile, … Read on >

I spent a few days in Bermuda with a small group of independent jewelers looking to learn more about reaching women, without alienating men, and how to allow for the generational differences they had begun to notice – in terms of store layout, music, marketing tone etc. Outside of … Read on >