Angela Walseng and Wendy Scherer of The Social Studies Group and I were recently interviewed on Purse Strings Radio about our Green Mom Eco-cosm Study. We got into some lively discussion about:

• A woman’s awareness of her own journey toward sustainable or “green” living, and how she allows … Read on >
  

Perhaps I’ve not been clear enough lately.  Just as marketing to women really should not have been some hugely new concept when it started getting noticed a decade ago, so too should marketing to the sustainable consumer NOT be considered a whole new, hard to learn, concept.  In both cases, … Read on >

When so many “studies show,” experts have spoken, books have been written and conferences on the topic held, why do marketing decision-makers STILL lag behind consumer culture?  I ask because I have long been astounded by how “marketing to women” continues to be “new” news.  And, now, as I study … Read on >

*This article first published in the July issue of my quarterly newsletter.

While it may be more commonly used in self-help or religious books, I’ve been seeing the word “journey” a lot in my sustainable business practice research. It strikes me that the word may, as well, be … Read on >

This June 30th VPR commentary is my first in what will be a regular (probably monthly) contribution.  My intention is to explore my passions for sustainable living and business practices with a bit of cultural and consumer behavior insight rolled in.  As I focused on marketing for all these … Read on >

More and more, my personal passion for sustainable business practices is aligning with my knowledge of how women buy.  But, as is my usual way, that is not to say I will lecture you on how to reach only environmentally-oriented women.  Rather, I see my mission in serving as a … Read on >

I, like so many others who are more focused than ever on eating right, have long been suspect of McDonald’s and their salads “for women” and such.  Does a little lettuce really balance out the perceived negatives in where they get their beef or all that frying (as per the … Read on >

Need an example of values-based buying appeal?  Then, think about that which goes above, beyond and around price, and truly resonates with the lifestyle and core beliefs of your customers.  The comparison is akin to how simple facts and figures (such as price) are made more resonant through storytelling (an … Read on >

Perhaps it’s because I was born/raised in the teeny town in Michigan where Whirlpool is based, but I have a soft spot, generally, for both their products and their marketing campaigns.  The latest news is their research on how energy efficiency-aware or not appliance shoppers are, and how the … Read on >

Unless you are living under the proverbial rock, you know that ‘green-ness’ and ‘social responsibility’ are very front and center for brands these days. Whether your company is staying under the radar as you explore the best path to take, or all-out touting your wonderfulness via ad campaigns, the smart … Read on >