Learned On | gender, consumer behavior and sustainability

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Posts Tagged ‘green women’s market’

Sustainable/Green Marketing Builds On Marketing to Women

Perhaps I’ve not been clear enough lately.  Just as marketing to women really should not have been some hugely new concept when it started getting noticed a decade ago, so too should marketing to the sustainable consumer NOT be considered a whole new, hard to learn, concept.  In both cases, … Read on >

Speaking a Woman’s Language in Design for Environment

When you focus on sustainable product development, your methods are naturally attuned to the way women think and will buy.  And, because of that, Joseph Fiksel’s book, Design For Environment, looks to be a great mind-expander on how to reach the more feminine brain traits in every consumer these … Read on >