Learned On | gender, consumer behavior and sustainability

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Posts Tagged ‘Green/Sustainable Marketing’

On Collaboration, Partnerships and Sustainability

I spotted a New York Times article today* that speaks to the “women’s ways” or right-brain guided ways of thinking that sustainability seems to be ushering in for a lot of companies.  It is … Read on >

Know Women, Know Sustainable Consumers

There is more than meets the eye in what we know about how women buy (poetry not intended).  And, fortunately for us, that means we’ve got a lot of information at the ready to help better serve the sustainably minded consumer.

My argument has always been that marketing to women was … Read on >

VPR Commentary: The Journey Matters

My August 18th commentary derives from a July newsletter article I wrote on reaching women along their journeying paths – step by step.  After I wrote that piece, I came across a T.S. Eliot quote that made me consider that idea from a broader, beyond marketing, perspective: “The journey … Read on >

Consumers Still Driven to Buy “Green”

A just-released Cone Inc. study finds that consumers are aware and trying to buy in alignment with their environmental values – even in this bad economy.  To quote the release:

  • 35 percent of Americans have higher interest in the environment today than they did one year ago;
  • … Read on >

NewsBytes: Transparent Environmental Reporting and Positive Eating

1) The Fortune 50 aren’t so good about their online environmental reporting, and it’s apparently a question of that thing that is so important for reaching women: transparency. A recent Greenbiz article cited research by Brigham Young University and KDPaine and Partners that points to an … Read on >

Recycling to Promote Recycling: Sony’s Re-Used Ad Imagery

I spy a clever ad campaign and a brand that is taking the lead in addressing an industry-wide problem. Sony Electronics is re-using images from the 1970s, of quaint products like turntables and Beta video … Read on >

Nau No More, But Green Retailing Ideas Remain

It is with much sadness that I report on the passing of the earth-friendly outdoor/fitness wear retailer, Nau. Just a year ago I posted about their pledge to give back a whopping 5% of sales to charitable organizations (and to let the customers choose those!), their realization that … Read on >

NewsBytes: Celebrity Endorsements for the Primitive Brain, Making LEED Certification Irrelevant

1) In a New York Times article (6.22.08) on how celebrity sells, reporter Julie Creswell goes into some depth on how both brands and celebrities are getting a lot more creative (and involved) in their mutually beneficial marketing-related relationships.   In the piece, Robert Cialdini, a professor of psychology and marketing … Read on >