Why do people do what they do?  This has long been studied to benefit the marketing of goods, but how can we leverage what we know about human behavior to forward the sustainable practices of consumers and organizations?  With that in mind, I revisited Robert Cialdini’s now-classic book, INFLUENCE: … Read on >

Perhaps I’ve not been clear enough lately.  Just as marketing to women really should not have been some hugely new concept when it started getting noticed a decade ago, so too should marketing to the sustainable consumer NOT be considered a whole new, hard to learn, concept.  In both cases, … Read on >

The Social Studies Group and Learned On recently partnered to study the women who are really influencing “green mom” consumer behavior online.   As with so many other issues, women exploring more sustainable consumer practices each begin an engagement … Read on >

What motivates the average person to engage with the tough societal issues?  That’s a question I’m deeply exploring in both my work and master’s studies these days.  An article by George Marshall in Yes Magazine helped me put some framework around the psychology of climate change denial, specifically, and … Read on >

This June 30th VPR commentary is my first in what will be a regular (probably monthly) contribution.  My intention is to explore my passions for sustainable living and business practices with a bit of cultural and consumer behavior insight rolled in.  As I focused on marketing for all these … Read on >

Perhaps it’s because I was born/raised in the teeny town in Michigan where Whirlpool is based, but I have a soft spot, generally, for both their products and their marketing campaigns.  The latest news is their research on how energy efficiency-aware or not appliance shoppers are, and how the … Read on >