If influencing a mass of citizens toward sustainable behavior is anywhere within your mission, start with women.

I often write about sustainability hidden in plain sight, in terms of what a person or company may already be doing that could be or help drive further sustainability.  In the same way, women … Read on >

Anyone who delves into a sustainable business management book or two will quickly note references to “long-term,” “investment” and “journey” throughout.  (See Paul Hawken and Ray C. Anderson, for good examples).  By virtue of the fact that sustainability involves tending to many interconnected systems of thinking/being/doing, there’s no … Read on >

[caption id="" align="aligncenter" width="400" caption="Be Transparently Green for Sustainability's Sake"][/caption]

It is not often that I come across such a straightforward example of an organization’s marketing to women thought process.  And, when that case study can be used to provide insight for  better reaching sustainability-minded consumers, … Read on >

GOOD magazine recently interviewed me about consumer behavior and energy efficiency.  Here’s a snippet of what I had to say:

If homeowners are unfamiliar with energy-efficiency measures, but hear that people they know are doing it (and that they are saving money and feeling good about it), there’s real power … Read on >

What we should all be learning from recent events, whether that be the Australian floods, the unprecedented 49 state U.S. snow coverage, or the recent shooting tragedy in Arizona, is that the answer to “why” will not come from studying … Read on >

The fact that consumers are only going to become more knowledgeable about sustainability should inspire brands and marketers to do more than wrap their products in green labels.  In trying to be more conscious about consuming, many a shopper likely … Read on >

I tend to write fairly long posts, I realize, but I’m going to try to start just putting things out there.  If you want more information or to consult with me on these topics, you know where to find me.

It strikes me that, given all the news and statistics about … Read on >

I’m about to head off for a week long residency for my master’s program in sustainable business and communities , so you’ll see less from me here and on Twitter until May 3rd.  But, I wanted to leave you with something to think about, given new McKinsey … Read on >

What do oversize homes, energy efficiency and women all have in common?  Sustainability implications.  That’s why the following three things all came together so pointedly for me: a conversation I had with Suzanne Shelton of Shelton Group Inc., a Wall Street Journal article about how the television show, … Read on >

Why do people do what they do?  This has long been studied to benefit the marketing of goods, but how can we leverage what we know about human behavior to forward the sustainable practices of consumers and organizations?  With that in mind, I revisited Robert Cialdini’s now-classic book, INFLUENCE: … Read on >