My most recent SustainableBusinessForum piece takes a look at Outdoor Afro, the thriving social-media savvy business launched by Rue Mapp.  This business, which emerged from Rue’s personal passion, is now powerfully connecting African Americans with nature – and … Read on >

I just read the great Grist piece by Andrew Zaleski: Go, Fight… Green? His point about the work needed in order to green professional sports is: how much can we really expect the Bud-drinking, Cracker Jack-eating crowds to care about the environment (or the fact that a stadium is … Read on >

If influencing a mass of citizens toward sustainable behavior is anywhere within your mission, start with women.

I often write about sustainability hidden in plain sight, in terms of what a person or company may already be doing that could be or help drive further sustainability.  In the same way, women … Read on >

The story in the New York Times today about how smaller, independent green cleaning product brands (like Method and Seventh Generation) are doing better than “green” lines of larger brands (like Clorox Green Works) presents … Read on >

A fantastic article by Tom Vanderbilt in the March issue of Outside got me thinking. Vanderbilt tells the story of an “extreme” bike commuter, and along the way raises the topic of the psychology behind how and why cyclists and drivers have became so polarized. If you are like … Read on >

In the category of sustainability “hidden in plain sight,” I spy another example.  According to a New York Times article by Matt Richtel, consumers are found to be holding onto – get this – even their cellphones and TVs(!) a little longer these days.

Do pigs now fly?

Not the last … Read on >

In Part 1, I wrote about a Harris Interactive study that showed consumer enthusiasm for “green” was on the wane.  My suggestion was to not take such findings to mean that the sustainability movement is a lost cause, but instead to use those findings to spur … Read on >

In analyzing how companies and humans engage with and start to change their behaviors in the sustainable direction, I like to look a bit beyond the obvious. To me, the human values and traits behind all decision-making are what start to nudge people (whether as business people or private … Read on >

An observation: a person who is remotely interested in some aspect of sustainability, for personal or work purposes, tends to start to delve deeper and broader into the concept.

When interconnections are exposed, it’s natural to want to follow … Read on >

As most of you know, I came to sustainability by way of marketing to women.  And, it never ceases to amaze me just how much my women’s market knowledge can be directly applied to the “green” realm.  Take the “green … Read on >