As most of you know, I came to sustainability by way of marketing to women. And, it never ceases to amaze me just how much my women’s market knowledge can be directly applied to the “green” realm. Take the “green … Read on >
When people see that their neighbors have more energy efficient households, it GETS them! My absolute hero (and someone whose work I am closely studying for my master’s thesis), Robert Cialdini, is now leveraging his “social proof” compliance technique for sustainability purposes. A New York Times article by Saqib … Read on >
There is more than meets the eye in what we know about how women buy (poetry not intended). And, fortunately for us, that means we’ve got a lot of information at the ready to help better serve the sustainably minded consumer.
My argument has always been that marketing to women was … Read on >
How to engage the skeptics, whether on the topic of marketing to women or on the topic of sustainability, is a driving passion for me. What are the words, framing, and concepts that will be “accessible” to most people, and open up the conversation – so it doesn’t have to … Read on >
Angela Walseng and Wendy Scherer of The Social Studies Group and I were recently interviewed on Purse Strings Radio about our Green Mom Eco-cosm Study. We got into some lively discussion about:
I received another Springwise newsletter in my inbox today, a few days after reading the most recent issue of Fast Company, and the contents of both made me realize: for the most part the entrepreneurial ideas or trends that are being covered by the majority of even not … Read on >
A few years ago, the trend predictions were that consumers and businesses would start to go “green.” How true it was! Today, “green” has morphed into “sustainability,” and that concept is by no means a short term trend, but a much longer term movement. Because of that, many brands (but … Read on >
A few trends are aligning that have already and individually been making a difference in the world of marketing. They have to do with consumer gender, corporate responsibility and values-based humans (as consumers and employees). While addressing these will be challenging for marketers, I believe it will be worth … Read on >
More and more, my personal passion for sustainable business practices is aligning with my knowledge of how women buy. But, as is my usual way, that is not to say I will lecture you on how to reach only environmentally-oriented women. Rather, I see my mission in serving as a … Read on >
Does this “green” or sustainable thing really matter to today’s consumers? I think it does, and recently came across a great article by Leslie Carothers in Furniture Today that is a must-read for any marketer still wrestling with the question. In it, she takes the reader from the misperceptions … Read on >
