As most of you know, I came to sustainability by way of marketing to women. And, it never ceases to amaze me just how much my women’s market knowledge can be directly applied to the “green” realm. Take the “green … Read on >
When people see that their neighbors have more energy efficient households, it GETS them! My absolute hero (and someone whose work I am closely studying for my master’s thesis), Robert Cialdini, is now leveraging his “social proof” compliance technique for sustainability purposes. A New York Times article by Saqib … Read on >
There is more than meets the eye in what we know about how women buy (poetry not intended). And, fortunately for us, that means we’ve got a lot of information at the ready to help better serve the sustainably minded consumer.
My argument has always been that marketing to women was … Read on >
The Social Studies Group and Learned On recently partnered to study the women who are really influencing “green mom” consumer behavior online. As with so many other issues, women exploring more sustainable consumer practices each begin an engagement … Read on >
