As stereotypes and many scientific interpretations of brain gender would have it, there are all sorts of reasons why women are just better at being “social.” We could leave it at that, or… consider other angles.  And, because it has some pretty significant implications for today’s business world, I thought … Read on >

Who, or what, really sold you on the marketing to women (aka M2W) opportunity for your business, and does that sales pitch need to come from a man?  I could say I’m about to get up on my soapbox, but it is not that I’m angry about it – just … Read on >

Do you know how rules and regulations, or self-imposed parameters for a project, tend to make for more creative and effective results?  Well, in my mind, the same goes for marketing to women.  What if you were forced by a state law not to be obviously gender-specific in your marketing … Read on >