1) Trendsspotting.com (yes, two “s’s”) gives a good look, including a comprehensive list of resources, at whether or not podcasting is the tool it has been cracked up to be. On the gender side of things: Men continue to be more likely than women to download podcasts; … Read on >

Management consultant and Treasure Hunt co-author, Michael Silverstein (who I interviewed a few years ago for 9 Minds On Marketing), is studying up on women for his next book,The Female Economy (due out Sept. 09). It is interesting that respected, thought leading, and male, management consultants/experts (like … Read on >

Men have officially become the “next big thing” for marketers. So, should we just forget our women’s market knowledge and shift attention completely toward the male species? No. Instead, the research and experts cited in an AdWeek article by Andrew Adam Newman suggest that what … Read on >

I read… a lot. And, David Giffels new book, All The Way Home, is the latest non-business non-fiction title to join my nightstand stack. His tale resonates both for its old-house renovation descriptions AND for its wonderful interweaving of life/relationship lessons.

The house trials and tribulations … Read on >

“Gender stereotypes.” In and of itself, that topic can be a big downer, can’t it?

When simply saying those two words makes pretty much anyone, male or female, squirm (and think “uh, oh, here we go … Read on >