Just what is the future of marketing to women? It isn’t just a slight building on the same for versions 2.5, 2.75 or 3.0. Instead, the study of how women buy needs to take a bit of a leap to truly evolve and serve today’s consumers with relevance. That jump … Read on >
In an interview entitled, “Is Marketing to Women Dead?” - Maria Reitan, host of Purse Strings Radio, and I talk about how gender awareness is evolving in marketing, including which brands already address those changes in how men/women buy with their ad campaigns. Marketing to women isn’t … Read on >
Is this perpetual hunt for the ways in which people are so extremely different from one another – Republicans from Democrats, women from men, “macho” men from “feminine” men, “strong” women from “soft” women – really necessary? Of course there are differences among us all, and if we are … Read on >
If the New York Times is reporting on men and Botox, that doesn’t necessarily make it mainstream… yet. Still, I would suggest that you file it away should you ever need proof that men are:
- starting to express more interest in buying products that were previously women-specific … Read on >
There is a marketing undercurrent gaining momentum as I type. Men are getting comfortable with the opportunities to walk a less linear path toward their purchase decisions, and more men’s brands are leveraging two strategies that have been so successful with women – engagement and community.
As per a r… Read on >
Sometimes the stars just align and consumer trends come together in a way that seems so natural. Consider, for instance, the women’s market and sustainable business practices. If you’ve been struggling to pursue each as a separate initiative, take heart. In many ways, you will come to powerfully reach today’s … Read on >
Your assignment, should you choose to accept it:
1) Please read this book.
There will be more from me, once I’ve had the chance to read it myself, but in the meantime (and if you are game), I strongly suggest you take … Read on >
As 2007 ended and “top trends” for 2008 were released by every marketing consultant and his/her brother, I reflected a bit. How far have we come? Has marketing to women, as a field of business study, evolved as quickly as its subject has? Are there any big new trends that … Read on >
This week I launch my contributing editorship with eBrandMarketing.com [ed. note: as of 11.08, that blog became ReachingWomenDaily], with a post on my mission to make “marketing to women” obsolete. The non-gendered end goal = marketing to the highest customer standard, whoever that customer may be … Read on >
