Coming up with a title for this post was hard. The word “feminist” throws all sorts of people of both genders out of whack, and why would I want to look at how this applies to marketing, anyway?
When I came across Dave Hill’s article in The Guardian, I … Read on >
1) Recent Social Technologies/Spike TV research shows that "guys are still deciphering what it means to be a man in the post-feminist world," and, as Social Technologies Senior Analyst Chris Carbone further explains: "Life is complex, and even contradictory and—just like women—guys … Read on >
Especially in an industry is rooted in the construction and building industry (where bigger and more imposing have long been "better"), it can be hard to even wrap your mind around how the consumer actually experiences the space. Imposing structures do not inspire a lingering shopper – who knew?
So, … Read on >
My response to a piece by Virginia Heffernan in the December 9, 2007 issue of The New York Times Magazine on gendered spaces (in this case – "man caves") was published today in the Letters section:
"In his book ‘Where Men Hide,’ James B. Twitchell … Read on >
It all started with an email conversation about beer advertising, and how simply making a “fruity” version wasn’t going to do it for the beer drinking women I knew. Then Joan and I got talking about gender trends in marketing in general, and it got really interesting, – and … Read on >
I attended a baby shower this past weekend, and got into a great conversation about favorite children’s books. That happened to be the theme for the gathering, making it easy to find a $20 gift and not spend a lot more on baby clothes or random items that the parents-to-be … Read on >
We live in a time of commoditization, where logic/linear thinking doesn’t necessarily help us differentiate or guide our decisions like it used to. This is no surprise.
In his already-classic book, A Whole New Mind (Riverhead Books, 2005), Daniel Pink addresses this as he writes of a new conceptual age. … Read on >
… but can we phrase it differently? I just picked up the latest Marie Claire at the airport yesterday because my eye was drawn to the cover mention of a section called “What’s It All About, Alpha?” It includes one happy piece by a supposed beta male about his … Read on >
I gave a few hundred male and female marketers from Dubai and the surrounding middle eastern countries a perspective on marketing to women in the U.S. and and idea of where they are likely heading (and fast) in serving the women of their region. The Gulf Marketing Review’s audience … Read on >
During my vacation with my folks last week, my dad was reading a book by Deborah Tannen with a publish date of 1998 that actually seems VERY timely. I recommend that anyone … Read on >
