It’s difficult to change thinking in a society that has been both quite patriarchal and quite unsustainably-minded for some time. Considered from an anthropological view, these sorts of things could take hundreds, if not thousands, of years to evolve. But still (!) – especially in marketing – the consumers are … Read on >
Though the findings in a recent Slate piece are nothing new on the face of it, the body of research on gender and competitiveness should be looked at with new eyes. As the writer, Ray Fislar, put it: Like many gender differences, the “competitiveness gap” is taken … Read on >
Bad examples are often the best teachers. Beds specifically designed for men, and all the stereotypes and cliches that implies, may serve just such a purpose. To me, this bizarre new trend in “marketing to men” wins the worst case gender-focused prize of the year (so far). The story and … Read on >
Are men better leaders or women? Do we need to clear out all the guys and bring in only women to run our companies and organizations today?
How about looking at the great skills and innate abilities each human brings to the table and working from there – leaving gender … Read on >
There have been a lot of interesting discussions about gender balance and power shifts lately. One was Morice Mendoza’s BusinessWeek piece (he is also the editor of Women-omics.com, to which I contribute) about the World Economic Forum in Davos, and another was a New York Times article … Read on >
Thankfully, a fair number of industries have jumped on the marketing to women bandwagon by now (financial services and home improvement to name two) and are moving toward the 2.0 level of understanding. Still, plenty of others – many of which are just too embedded in their traditionally male-oriented … Read on >
Men have officially become the “next big thing” for marketers. So, should we just forget our women’s market knowledge and shift attention completely toward the male species? No. Instead, the research and experts cited in an AdWeek article by Andrew Adam Newman suggest that what … Read on >
1) There’s a new wine fan in town and he’s a man. An article by Bob Sylva in the Sacramento Bee points to the younger generation male’s interest in drinking wine (both for his own pleasure and to, apparently, score a few points with dates). Wine Marketing … Read on >
I read… a lot. And, David Giffels new book, All The Way Home, is the latest non-business non-fiction title to join my nightstand stack. His tale resonates both for its old-house renovation descriptions AND for its wonderful interweaving of life/relationship lessons.
The house trials and tribulations … Read on >
In the digital age, even a print ad intended very obviously and specifically for the men’s luxury market can get “out” to the rest of the world. More’s the pity for … Read on >
