What makes women and men behave the way they do or say what they say? This question gets to the “art” that gets neglected in the “science” of the marketing to women field. Interestingly, if you boil this idea down to its essence, it starts to look like marketers are … Read on >
Bad examples are often the best teachers. Beds specifically designed for men, and all the stereotypes and cliches that implies, may serve just such a purpose. To me, this bizarre new trend in “marketing to men” wins the worst case gender-focused prize of the year (so far). The story and … Read on >
Who, or what, really sold you on the marketing to women (aka M2W) opportunity for your business, and does that sales pitch need to come from a man? I could say I’m about to get up on my soapbox, but it is not that I’m angry about it – just … Read on >
There’s a false assumption that floats freely around the marketing to women “space” – that marketing to women must be handled by women. That may well keep a lot of more traditionally male-oriented industries or brands (or men in those companies) from taking the leap, and learning more about the … Read on >
Since it published in 2005, I’ve made it my mission to highly recommend the Daniel Pink book, A Whole New Mind, to pretty much everyone I come into contact with (and perhaps especially to reporters writing about gender in marketing). I’d like to, but, alas, I can’t buy 4500 … Read on >
Part of my personal mission in marketing to women is to be able to, finally, take gender out of it. I believe that while women will always be the general core market and toughest customers, we are headed into a time, culture and generation where men, too, will be more … Read on >
What does your laptop say about you? Mine is a black MacBook. Does it mean something if it isn’t pink or red, or stored in a very stylish case when I travel?
Josh Fruhlinger called me a few weeks back to talk about just that. He’d noticed an oddly and overly … Read on >
The de-genderfication of the sports industry has been fun to watch over the past twenty years or so. For example, NASCAR has gone from assuming women weren’t even in their picture to cozying (way) up to the many merchandise dollars those fans spend on t-shirts and the incredible community … Read on >
The first time I was offered a glass of wine in a hair salon it felt very out of context (especially since it was twenty years ago) but, it definitely made the experience that day memorable. I appreciated that the wine brought a bit of celebration to my otherwise bi-monthly … Read on >
