Gender differences seem to be a topic of ever-growing interest these days. No longer encompassing just that one shelf back in the “feminist” corner of the local independent bookstore, the amount that is being written and studied on gender at this point in time would take at least … Read on >
In my research and interactions with people (mainly male people) I meet at conferences, I have found it fascinating how my word choice either opens up or stymies a conversation on marketing to women. If I use that particular phrase (“marketing to women”), men often assume what I’m talking … Read on >
We feel like we’ve come so far as a culture, don’t we – and yet… the gender debate continues. While gender equality has been legislated into much of the public arena, the problems on the private side – how each individual experiences or deals with gender roles or stereotypes … Read on >
Holly Brubach wrote a great piece for the most recent NYT Style Magazine on how “manhood in America has an image problem.” In it, she looks at three new books on various aspects of that topic – Guyland by Michael Kimmel, Brocabulary by Daniel Maurer and Hysterical Men by … Read on >
Your assignment, should you choose to accept it:
1) Please read this book.
There will be more from me, once I’ve had the chance to read it myself, but in the meantime (and if you are game), I strongly suggest you take … Read on >
Elizabeth Woyke wrote a great article for Forbes about gender trends in mobile phone development and marketing. Limelife’s chief executive Kristin McDonnell is quoted – and her words of wisdom can be applied much beyond the technology realm:
“In the beginning of any media format, a … Read on >
“Gender stereotypes.” In and of itself, that topic can be a big downer, can’t it?
When simply saying those two words makes pretty much anyone, male or female, squirm (and think “uh, oh, here we go … Read on >
1) Al Ries published a great piece on megabranding (or not) in the latest Advertising Age. The question he explores – do consumers want as much choice as brands seem compelled to give them? One example he shares: Five years ago, a typical Coca-Cola bottler … Read on >
A friend of mine in the photo retailing business forwarded this new Ritz Camera ad, and it seemed like something worth mentioning here. Why? Because the brand is obviously trying, but even with all those good intentions, really misses the mark…. Read on >
As 2007 ended and “top trends” for 2008 were released by every marketing consultant and his/her brother, I reflected a bit. How far have we come? Has marketing to women, as a field of business study, evolved as quickly as its subject has? Are there any big new trends that … Read on >
