Learned On | gender, consumer behavior and sustainability

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Posts Tagged ‘gender marketing’

Marketing to Women’s Best Kept Secret? Relationship Books

What makes women and men behave the way they do or say what they say?  This question gets to the “art” that gets neglected in the “science” of the marketing to women field.  Interestingly, if you boil this idea down to its essence, it starts to look like marketers are … Read on >

ChangeThis: Beware The Gender Trap In Marketing To Women

If marketers continue to create campaigns based on thinking that “men always do this” or “women always do that,” they are going to fall into a gender trap. In this era of the much more diligent shopper, we just can’t … Read on >